The unprecedented £80 million investment aims to drive innovation and skills, and create products and experiences that can be marketed around the world. Funded by the Arts and Humanities Research Council, as part of the Government’s Industrial Strategy, the final nine creative clusters have been announced following a year-long selection process. A new Policy and Evidence Centre and a National Centre for Immersive Storytelling will also be developed alongside the clusters.

The Creative Industries are already an outstanding British success story, worth over £92 billion to the UK economy and exporting an estimated £46 billion in goods and services each year. This five year programme aims to drive growth further, both regionally and nationally.

The clusters draw from some of the UK’s best performing and world renowned creative companies, from the screen industries and digital storytelling to fashion and video games. It brings businesses, organisations and Britain’s world-class universities together to ensure the Creative Industries continue to flourish.