The Story So Far
Each of the nine clusters has been hard at work, bringing together some of the finest creatives in fashion, film and television, informatics, design, computer games, performance and immersive technology – from startups to global businesses – and linking them with the brightest academic minds.
The Story So Far contains highlights from each of the clusters showing how this unique investment is already transforming the prospects for our creative industries right across the Nations and regions of the UK. And we’re only one year in. Imagine what the next four will bring.
➤ Watch the Story So Far Video
➤ Download the Story So Far Booklet (PDF)
About
The Creative Industries Clusters Programme is bringing together world-class research talent with companies and organisations from across the UK’s four nations in a first-of-its kind research and development investment.
The unprecedented £80 million investment aims to drive innovation and skills, and create products and experiences that can be marketed around the world. Funded by the Arts and Humanities Research Council, as part of the Government’s Industrial Strategy, the final nine creative clusters have been announced following a year-long selection process. A new Policy and Evidence Centre and a National Centre for Immersive Storytelling will also be developed alongside the clusters.
The Creative Industries are already an outstanding British success story, worth over £92 billion to the UK economy and exporting an estimated £46 billion in goods and services each year. This five year programme aims to drive growth further, both regionally and nationally.
The clusters draw from some of the UK’s best performing and world renowned creative companies, from the screen industries and digital storytelling to fashion and video games. It brings businesses, organisations and Britain’s world-class universities together to ensure the Creative Industries continue to flourish.
Clusters
Partnerships
News
Don’t miss the latest news and insights from the Creative Industries Clusters Programme projects.
AWAYTOMARS: AI-driven fashion design
As the fashion sector comes to terms with the end of a formulaic era of production, (from creating a collection through to wholesale production) AWAYTOMARS, a collaborative design platform, in partnership with the Business of Fashion, Textiles and Technology Cluster...
Figment Productions: Hyper Reality Made Real
Award-winning digital media production company, Figment Productions, is on a mission to create premium immersive experiences using ‘hyper reality’. To do that, the team is developing new tools and practices that can help creative teams collaborate better, wherever...
AR360: Augmented Reality for Tourism
Belfast-based Yellow Design, a member of the Future Screens Northern Ireland (FSNI) creative cluster, is developing an augmented reality platform called AR360 that helps city councils share local stories with tourists via their smartphone. FSNI support for the work...
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